In this episode we discuss how Sonia went from building her practice to building her educational empire, and how she continues to carve time out for her family and personal development. Sonia gets deep about her experience with coaching, and how integral coaches have been in her personal and professional life. We discuss how she built her incredible team and how she strives to use her business to help her teammates realize their dreams.
Sonia teaches and embodies the following lesson; understanding where your peers and patients are in their journeys is the key to building strong relationships and a stronger practice, and it’s all rooted in self-empowerment. Her entire career has been characterized by pushing herself and empowering others to grow—as entrepreneurs, leaders, and patient advocates—all in the service of creating a more educated, balanced field. You don’t become the first female endodontist in Charlotte, NC (and board-certified, to boot) without a serious growth mindset and a strong dose of hustle.
Because Sonia refuses to mind the dentistry status quo. When no one would hire her out of residency, she started her own practice. When she felt she was losing time with her family due to how many hours she was spending in the office, she became more intentional with her schedule. And when she realized she could save more teeth and improve people’s lives by providing dentists and endos with the proper education, she took it upon herself to lead the charge.
Now, on top of running her thriving practice, Sonia provides groundbreaking digital education and community support to general dentists and endodontists who want to uplevel their technical skills, patient experience, and overall business models. Through her thoughtfully designed online course, E-School, she is revolutionizing the reputation of endodontics through the simple, tangible lessons rooted in her own diverse experience. By empowering dentists to perform better root canals, empowering endodontists to run better practices, and empowering patients to make better health decisions, Sonia is paving a new way forward for the next generation of healthy, confident, empowered people—both in and out of the chair.